Overview
The prospective vendor replying to this ITT will be or represent a PR or marketing agency relevant experience and expertise. A proven experience in destination marketing/public relations is a must.
Scope of Work
The Scope of Work will include but not be limited to the following:
• Social media management (Instagram, Facebook, and Twitter)- 1 post per day, excluding weekends
• Media pitching - Daily media enquiries response, reactive and proactive.
• Securing at least 10 journalists from national newspapers and trade media (5 from the UK and 5 from Ireland) who will be taking part in press trips to Poland organised by the Polish National Tourist Office in London.
• Securing at least 4 travel agents who will be taking part in a fam trip to Poland organised by the Polish National Tourist Office in London.
• 12-month full Press Office Services that includes key reactive and proactive pitching via agency media network sources.
• Trade publications pitching and media information
• Copywriting and proofreading service
• Weekly clipping services
• Writing and distributing press releases to print, online, specialist and broadcast media if needed.
• Arranging and managing media interviews. (at least 2 interviews)
• Tracking coverage and measuring overall efforts, delivering comprehensive reports monthly (including estimated number of impressions and media value).
• PR service during WTM 2022
Project Cost
The vendor is requested to provide detailed costs for the services described in the Scope of Work section. The cost should be provided in GBP and includes the value of the tax (VAT)
Enquiries
• Questions regarding requirements and scope of work will be received up to 20 December 2021
via email only at dorota.wojciechowska@pot.gov.pl.
• Questions submitted after 20 December 2021 will not be responded to.
• No verbal enquiries or verbal requests for clarifications will be accepted.
Submission Requirements
Proposal should be emailed to dorota.wojciechowska@pot.gov.pl. Only the awarded vendor will be notified by email.
