REQUEST FOR PROPOSALS
For Public Relations Services
Contact: Polish National Tourist Office
Date of Issue: 16th December
Deadline: 23st December
The Polish National Tourist Office in London is requesting proposals for planning, coordination, implementation and administration of Public Relations services.
The purpose of this Request for Proposals (RFP) is to select a qualified Public Relations Agency to plan, coordinate, and administer Public Relations services to leverage media coverage about Poland as a top travel destination in Central Europe.
The selected agency will be retained for 12 months
Overview
The prospective vendor replying to this RFP will be or represent a firm, company, agency or corporation possessing relevant experience and expertise. A proven experience in destination marketing/public relations is recommended.
Scope of Work
The Scope of Work will include but not be limited to the following:
- Event management of a minimum of 5 events per year, with PTO covering trip costs and agency overtime.
- Selecting and securing minimum of 20 to 30 journalists representing trade media, national newspapers, and lifestyle magazines for press trips to Poland – subject PTO internal budgets for press trips.
- Selecting and securing minimum of 9 tour operators from the UK and Republic of Ireland for fam trips to Poland
- Full UK social media support with sponsored posts and campaign focus - with targeted campaigns.
- Running PNTO’s official accounts on Facebook and Instagram / three posts per platform each week with additional other platform posts when required.
- 12-month full Press Office Services that includes key reactive and proactive pitching via agency media network sources.
- Media pitching - Daily media enquiries response, reactive and proactive.
- Trade publications pitching and media information - copywriting services and creation of media packs.
- Monthly clipping services
- Writing and distributing press releases to print, online, specialist and broadcast media.
- Arranging and managing media interviews.
- Tracking coverage and measuring overall efforts, delivering comprehensive reports monthly (including estimated number of impressions and media value).
- Communicating about media clips on a regular basis; tracking coverage and measuring efforts.
- PR service during WTM Travel Fair 2020
- PR consultation on UK and Ireland strategy.
Project Cost
Provide detailed costs for the services to be performed by the vendor based on the Scope of Work.
Submission Requirements
Proposal should be emailed to dorota.wojciechowska@pot.gov.pl Vendors awarded the work will be notified by mail or email.
Deadline
Proposal must be complete by Monday, 23 December by 10:00 am.
