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Polish medical offer at London's WTM trade show

For the first time ever spa & wellness centres, health resorts and clinics will present Poland's health-oriented offer at the World Travel Market (WTM) in London.

On 6-8 November we invite all visitors to the Polish Tourist Organisation stand to learn more about the opportunities of obtaining medical treatment in Poland as part of the so-called medical tourism. The trend refers to people traveling to a country other than their own to obtain medical treatment, and in the case of Poland can be complemented with sightseeing, shopping and other strictly tourist activities.

Travelling inspired by the urge to improve health is a rapidly developing branch of economy. To reduce the costs of requisite treatments, shorten the waiting time for surgeries or take advantage of innovative therapeutic approaches, people from all over the world increasingly often decide to apply the services of foreign healthcare facilities. When planning holidays and a trip to such picturesque cities as Warsaw, Kraków, Wrocław, Szczecin or the Tri-City you can combine intriguing tourist highlights and take care of your teeth in a package cheaper than the costs of dental treatment in Western Europe.

Due to high-quality medical services, trained staff, advanced equipment, convenient setting and affordable prices Poland is among Europe's most popular countries visited for medical treatment. According to the estimates of the Institute of Research and Development of Medical Tourism, in 2016 approx. 155,000 people came to Poland in search of healthcare services. Dental, spa and beauty treatments were most popular, but Poland's complete offer also includes cardiology, rehabilitation, neurology, bariatrics, ophthalmology, diagnostics, in vitro fertilization and many other specialties.
Since the interest shown in trips to Poland is on the rise and the country's potential as regards services aimed at foreign patients remains untapped, current initiatives are intended to present the Polish offer in detail. The "Go to Brand 3.3.3" programme encompasses 12 key industries, which received support in export operations. As health-conducive services are among the chosen sectors, Polish Tourist Organisation is implementing a project of supporting its promotion on the international arena. In 2016-2020 the discussed undertakings will be conducted on top five most promising non-EU foreign markets: the USA, Norway, Russia, United Arab Emirates and Ukraine. Traditional marketing tools (trade fairs, press trips and publications, etc.) will be applied for promotional purposes along with those based on the opportunities offered by new online communication channels.

Since the project's launch, POT arranged national stands at four events, presenting general information about Poland and select entities providing healthcare services. The offer showcased at trade fairs in Moscow, Kaliningrad, Kiev and Los Angeles was matched to the requirements of patients representing particular markets. This will also be the case of the London trade show. The POT stand will include comprehensive materials of companies concerned with obtaining clients from Great Britain. For all individuals interested in treatments, we will also answer questions connected with a potential trip to Poland: required preparations, what should they pay attention to when selecting a clinic, insurance instructions and how to apply for refunding as part of the valid regulations of the Cross-border Healthcare Directive.

In addition, we invite entrepreneurs and other contracting parties interested in establishing business relations with partners from Poland. As the medical tourism industry in Poland continues to be at the stage of initial organisational development, conditions are highly favourable for companies offering agency services in securing patients, tour operators, internet portals promoting clinics and insurance agents.

Experiences gained at previous trade fairs confirm the growing interest in Polish market shown both by foreign customers and business partners. Owing to its central European location and an expanded network of flights, Poland boasts the potential to become Europe's top medical tourism destination. In addition, the dynamic growth of Poland's economy creates remarkable conditions for medical tourism initiatives planned by companies expecting their enterprises to be highly successful and bring high rates of return on capital.

With a growing awareness of health issues and new opportunities generated by the globalisation of the market of services, also of the healthcare kind, it is certainly recommended to explore the options of treatments available abroad. Poland boasts a highly noteworthy offer in this area – visit our stand to learn more!

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