The aim of the „Promotion of balanced tourism development” project is to increase interest in the tourist offer of five Eastern Poland voivodeships: Warmia Masuria, the Podlasie province, the Lublin Region, the Podkarpackie province, the Świętokrzyskie province (also referred to as the Holy Cross province).

Its specific objective is to reach the biggest group of target audience and to provide it with promotional materials presenting the positive aspects of eastern Poland.

Promotional activity is focused on presenting selected tourist products typical of particular voivodeships. Among the things included in the presentation material there are valuable natural areas, tourist attractions, rural areas, fantastic traditional cuisine and a range of sports activities.

During the campaign special emphasis is laid on multiculturality of the region. The campaign is carried out as a project complemetary to other promotional projects organized by the Polish Tourist Organization eg. http://www.promujmypolskerazem.pl/ and by particular Eastern Poland voivodeships, but it is not competitive to any of them.

The website www.pieknywschod.pl is an element of a campaign, which promotes tourist attractiveness of Eastern Poland voivodeships with a catchphrase: “Beautiful East”

Feel invited to the Beautiful East of Poland!

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